Gayatri Rao Email Address

Senior Director Channel Operations

Manheim, Inc. is an automobile auction company. It is the largest one in the world by volume of trade. As a subsidiary of privately owned

"Early to Bed, Early to Rise, Work your butt out and ADVERTISE" - Ted TurnerNine years of experience in Digital Marketing, Advertising & Public Relations. I excel instrategic planning and integration of digital marketing tactics with broader company objectives. I'm a champion of online marketing technologies, with a track record of creating and implementing successful programs for Fortune 500 brands.Proficient in Google AdWords, Insights & Analytics, Nielsen’s Buzz Metrics, Vitrue, Radian6, Expion, Brandwatch, SalesForce, Exact Target and Sysomos.Specialties: Digital Strategy and Execution, Online Advertising (search & display), Email Marketing (Salesforce & ExactTarget power user), Project Management & Execution of Customer Life-cycle programs (rewards & recognition, lost buyer, brand awareness & attrition, new buyer), New Product Launch, Branding & Rebranding, Online Promotions (example: sweepstakes, contests, tiered rewards, instant gratification), Rebranding, Post Campaign Reporting & Trends Analysis. Conceptualized and executed product and fee bundling solutions for OEMs, major/mega dealers. Clients: Include but not limited to -B2C: Home Depot, Verizon Wireless, Georgia-Pacific (consumer products), Masterbuilt, University of Florida, Belize Tourism Board, Reader's Digest.B2B: UPS, ITT, KPMG, Perkin Elmer, VeriFoneI am currently in the Automotive industry collaborating across Cox Automotive brands (Manheim, Autotrader, Ready Logistics, DealShield, Dealer2Dealer & NextGear Capital).