Peter is a well known industry expert in eCommerce and omni-channel technology, having previously held the role of Vice President and Principal Analyst at Forrester Research where he spent 5 years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs. Today Peter leads corporate strategy and business development for Magento, the leading provider of open omni-channel commerce to retailers, brands and branded manufacturers with over $50B in gross merchandise volume transactions processed annually by a community of more than 250,000 online retailers. Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. He has more than 16 years of experience in eCommerce and web technologies. Peter formerly a product manager at Elastic Path, a leading eCommerce platform vendor and also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK.