Peter Sheldon Email Address

Senior Director Strategy

Establishments primarily engaged in the retail sale of products by television, catalog, and mail-order. These establishments do not ordinarily maintain stock for sale on the premises.

Peter is a well known industry expert in eCommerce having previously held the role of VP and Principal Analyst at Forrester Research where he spent 5 years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs. Today Peter leads strategy and growth for Maergo, a first-of-its-kind parcel delivery platform, purpose-built for branded direct-to-consumer delivery using modern technology and advanced data capabilities. The result is a national service disrupting incumbent carriers and empowering the largest and fastest growing brands to increase sales and customer satisfaction. Prior to Maergo, Peter led commerce strategy for Adobe where set the strategic vision and go to market strategy for Adobe Commerce (formerly Magento) including technology and strategic partnerships. Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce, content management, payment systems, and supply chain technologies to name a few. He has more than 20 years of experience in eCommerce technologies.