Practice Director, Media and Entertainment + Telco
Establishments primarily engaged in the retail sale of products by television, catalog, and mail-order. These establishments do not ordinarily maintain stock for sale on the premises.
Senior marketing executive with extensive experience in global brand management. In depth experience navigating B2B, B2C, and digital marketing environments. Successful track record developing third party partnerships with Fortune 500 companies increasing overall brand marketing power. Actively managed multi-million dollar marketing budgets across a diverse range of entertainment brands each with product specific P&Ls. Pioneered integration of digital marketing software and tools to save on overhead costs and effectively position brands in the digital space. Specialties: * Branding Strategy Development & Execution * Business & New Product Launches * Digital Marketing * Social Media Engagement * Customer Acquisition * Agency Management & Negotiation * Content Creation & Management * Digital Communication Strategy * Leadership & Team Management * Young Adult Trends & Demographics * Finance & Budget Management * P&L management * Creative Direction & Design * Brand positioning * Product management * Brand promotions * Brand partnerships * Brand analysis
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