Eric Tooley Email Address

Senior Product Marketing Manager

Logitech is a world leader in products that connect people in a natural, intuitive way to the digital experiences they care about. We develop our products with a powerful blend of artistic design, surprising science, and innovation driven by consumer insight

I help technology companies improve product-market fit and win new business. With experience in both engineering and marketing roles, I bring technical credibility to product messaging, and market intelligence to product development. Key competencies include: - Master messaging for web site content and marketing campaigns - Competitive profiles and positioning guides - Buyer and influencer personas with targeted value propositions - Pitch decks for Analyst Relations, Sales, and New Product Introductions - Sales enablement content and training Here are a few highlights: - 2014-2016: Launched 20+ products at BlueJeans, including user-facing software clients, IT management and reporting tools, mobile apps, business messaging integrations, and IP VPN network integrations - 2015: Created an innovative IT Buyer Persona model that aligns value propositions and competitive risks according to a buyer’s mandate (conserve/grow) and their strategy (iterate/transform) - 2015: Led customer messaging and success activities to help 50,000+ BlueJeans users migrate from an EOL platform - 2013-2014: Authored all product and solution content for the redesign of vidyo.com - 2010-2011: Relaunched the PacketShaper product line (appliances and software) with fresh messaging and collateral. Outbound activities included more than 40 press and analyst briefings and partner events in the US, Mexico, England, The Netherlands, France, Spain, Germany, and Turkey. I thrive in organizations that are big enough to matter, but small enough that I can make a difference.