I am always making efforts to learn more within the digital marketing world and try to focus on as many of the many areas it covers as possible. In 2013 I began my career in digital as a website copywriter with Hibu/Yell, writing engaging SEO content for various business types. I further expanded my knowledge by joining a Domains Specialist Team in 2014. In summery I have learnt to execute onsite SEO and Technical SEO. I also developed vital skills from a training role within my current role at Yell. Outside of work, I am consistently making efforts to learn more in my field and gain new knowledge and qualifications. ★Analytics In December 2015 I passed my Google Analytics Qualification, which has allowed me gain a much more comprehensive understanding of how to use this analysis tool to its full potential. In turn, I have gained new confidence in using similar analysis tools. ★AdWords In addition, during the latter part of 2015 I have expanded my PPC knowledge by gaining Google AdWords Certification. I chose to specifically focus on search advertising, which I have somewhat expanded my knowledge in. I plan on completing my display advertising exam this year. ★Hubspot 2016 allowed me to take on the Inbound Marketing Certification Program, with Hubspot. Upon completion and becoming certified I have significantly expanded my knowledge in Digital Marketing as a whole. This is from crafting SEO content & effective blogging to social media campaigns & using analytics to look at the conversion process.