Olly Dale Email Address

Chief Commercial Officer

Liverpool Football Club is a professional football club in Liverpool, England, which competes in the Premier League, the top tier of English football.

Having been privileged to work for some inspirational brands in media and marketing, I have devoted the past 20 years of my career to building commercial value for great sports rights holders. During my time as Commercial Director at Liverpool FC in the Premier League the business grew exponentially in revenue and developed a reputation for excellence in the industry. Together with colleagues at Fenway Sports Group we took a business that had endured some tough years to one of the most revered sports brands in the world. Through building talented teams of people to deliver revenue growth and make great things happen for clients, the business enjoyed 8 solid years of growth and the club goes from strength-to-strength. Before Liverpool, I was fortunate enough to spend 7 great years leading the commercial operations at Fulham FC during a unique period in the club's history, culminating in an epic run to a European final. Similarly we built teams of awesome people to step outside the industry norms and deliver value for the club, our clients and fans. After a year providing consulting and advisory services to world leading rights holders, such as Live Nation and sports tech start ups I embarked on a new role as Chief Commercial Officer for BWT Racing Point Formula One Team. The team re-launched as Aston Martin Cognizant F1 team for 2021 and we are built a transformational commercial proposition to help re-launch one of the legendary motorsports brands back onto the Formula One track for the first time since 1960.