Martin Wallace Email Address
@liveramp.com
Freelance Google Analytics Consultant
Enables marketers to unify their customer database across disparate online marketing applications and leverage it for analytics, targeting, measurement, and content optimization. On July 1, 2014, LiveRamp was acquire by Acxiom.
An experienced marketing generalist with a 'T-shape' skillset favouring marketing operations. A strong mix of strategic and tactical marketing expertise built up over 16 years in the tech industry, helping tech businesses scale their marketing operations and deliver real business value. I'm a creative, progressive marketer with a strong work ethic and analytical approach, always keen to leverage data and technology to deliver a market-focused commercial strategy. I believe in the patience of marketing as both a complement and an antidote to the urgency of sales, and I believe commercial teams are stronger when they focus on more than just profit.
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