Chief Product Officer
Enables marketers to unify their customer database across disparate online marketing applications and leverage it for analytics, targeting, measurement, and content optimization. On July 1, 2014, LiveRamp was acquire by Acxiom.
As Co-President of LiveRamp, Acxiom’s Connectivity Division, Anneka leads the product, engineering, marketing and general and administrative functions.Anneka is an early member of the LiveRamp team and most recently served as LiveRamp’s Chief Product Officer, overseeing product strategy and execution. During her seven-year tenure with thebusiness, she has led successful efforts in a variety of disciplines, including marketing, recruiting, product management and software development.In 2016, Anneka was recognized as a Top 10 Digital Marketing Innovator by AdAge. She holds a Bachelor of Science degree in Mathematics and Computational Sciences from Stanford University and has completed the Executive Program at the Stanford University Graduate School of Business.
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