Vice President, Social Strategy
Lithium accelerates your business through social conversations that connect customers and employees. We help you find your best advocates, tap their passions, and motivate them to help you increase sales and deliver better customer service.
I am the VP of Social Strategy at Lithium, whose software helps companies connect their customers with each other to generate online discussions, improve customer support and increase sales. I am also the author of best-selling "Social Media Marketing: An Hour a Day," as well as "Social Customer Experience: Engage and Retain Customers Through Social Media." I am a regular columnist for ClickZ, am a frequent keynoter and lead social technology and measurement workshops with Lithium and its customers. In addition to current strategic engagement with Lithium's customers, have worked in social technology consulting and development around the world: with India's Publicis|2020media and its clients including the Bengaluru International Airport, Intel, Dell, United Brands, and Pepsico and with GSD&M| IdeaCity and clients including PGi, Southwest Airlines, AARP, Wal-Mart as well as the PGA TOUR. I serve on the advisory boards for social technology startups including Palo Alto-based Friend2Friend and Mountain View-based Netbase. Prior, I was a product manager with Progressive Insurance and a systems analyst with NASA| Jet Propulsion Labs. I co-founded Digital Voodoo, a web technology consultancy, in 1994. I have a BS in physics and mathematics from the State University of New York/ Brockport and have served on the Advisory Board for ad:tech and the Measurement and Metrics Council with WOMMA. Specialties: Social media, collaborative technology, customer service, operations and marketing strategy, and a passion for difficult problems that are worth solving.
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