Brad Cates Email Address

President and Chief Executive Officer

Li & Fung Limited is a buying agency for consumer goods, managing the supply chain for retailers and brands worldwide.

OVERVIEW: Furniture category and associated retail industry executive, experienced at leading successful organizations by building productive management teams and profitable business strategies. Innovator in omni-channel sales and marketing efforts, including national retail chains, contract, hospitality, A&D, interior design, catalog, online and direct to consumer efforts. Extensive experience with global sourcing and associated container logistics. Recognized on multiple occasions by the industry for leadership and innovation. SKILLS: Brand Management, Budgeting, Change Management, Concept Development, Continuous Improvement Customer Relations, Digital Marketing, Employee Development, Financial Analysis, Lease Negotiation/ Real Estate, Management Development, Market Planning, Market Research, Merchandising, Performance Management, Public Relations, Pricing, Sales Management - Global, Sales Training, Strategic Marketing, Strategic Planning SALES MANAGEMENT EXPERIENCE: United States, Canada, Mexico, Dominican Republic, China, Colombia, Venezuela, Chile, Brazil, United Kingdom, Egypt, Thailand, Russia, Australia, Japan, Ecuador, Peru, Argentina, Guatemala PRODUCT DEVELOPMENT EXPERIENCE: United States, China, Italy, Holland, Indonesia, Philippines EXECUTED PRODUCT DEVELOPMENT CATEGORIES: Bedroom, Dining Room, Occasional, Living Room, Lighting, Wall Art, Rugs, Sofas, Chairs, Motion, Ergonomic Seating, Accessories SALES VOLUME MANAGED: $10M to $350M Annual TEAM SIZE MANAGED: 40 to 200+ PERSONAL: Residence - Lexington NC Status - Married 30 years Children - Two Health - Excellent Age - 52