Thomas Dorsey Email Address

Director of Content Development and Strategies

Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. The Company markets its products under well-known kitchenware brands, including Farberware, KitchenAid, Sabatier, Amco Houseworks, Chicago Metallic, Copco, Fred & Friends, Kitchen Craft, Kamenstein, Kizmos, La Cafetire, Misto, Mossy Oak, Reo, Savora, Swing-A-Way and Vasconia| respected tableware and giftware brands, including Mikasa, Pfaltzgraff, Creative Tops, Empire Silver, Gorham, International Silver, Kirk Stieff, Towle Silversmiths, Tuttle, Wallace, Wilton Armetale, V&A and Royal Botanic Gardens Kew| and valued home solutions brands, including Bombay, BUILT NY, Debbie Meyer and Design for Living. The Company also provides exclusive private label products to leading retailers worldwide.

As a Marketing and Communications Manager I was responsible for creating digital content, managing ecommerce (Amazon, Best Buy, Target, Walmart, Costco, etc.), organizing/ social media outlets. Communicating and promoting our brand and products throughout all marketing communications channels was a main priority. During my time as Marketing and Communications Manager I spearheaded projects ranging from the development of an Ecommerce website, to a complete brand overhaul and strategic implementation of brand consistency among all channels of communication. I was also responsible for multitasking on multitude of projects: trade show coordination, SEO optimization, CRM analysis, writing/editing/monitoring all marketing content, social media campaigns, website development, PR media, and B2C brand building campaigns. Moreover, I am well versed in Microsoft Office (Word, Excel, Outlook, and PowerPoint), CRM programs (Constant Contact, ManDrill, Survey Monkey), and the Adobe Suite (Photoshop, Illustrator, InDesign, Reader). As a graduate student at Roosevelt University, I excelled in my studies, while also working full-time. I completed a variety of projects that included: creating CRM programs for local and national businesses, creating and analyzing data from consumer behavior study, developing online closed communities for program members. Furthermore, peers and educators frequently requested I lead projects, as I am determined, detail orientated, and task efficient. I believe my education and professional experience in marketing and communications make me capable of succeeding in any marketing and communications position. My communication skills, amiable personality, and ability to think creatively help me succeed in digital marketing, user experience, ecommerce, and all other MarCom related fields. Specialties: Customer service, human resources, communication (B2B and B2C), integrated marketing communications proposals, innovative ideas involving marketing and communications