Executive Director, Marketing
Lexicon Pharmaceuticals develops therapeutic products for diseases relating to immunology, metabolism, cardiology and ophthalmology.
Global Marketing Strategy development Launch planning and leadership Business Planning Organizational and Commercial infrastructure design Joint venture and co-marketing success Market Development strategy and execution - and guidance for Medical Affairs Cross-functional / matrix leadership Product Positioning Market Opportunity Assessment Customer Prioritization and Segmentation Business Analytics, Forecasting and Marketing Research Sales and Sales Leadership Account Planning and Management Cross Functional Leadership Multi-Channel marketing strategy and optimization Rare and Orphan markets Patient Advocacy partnership Oncology & Hematology Buy & Bill understanding
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