Associate Director, Global Engagement Marketing
L.E.K., a global management consulting firm, provides a comprehensive range of business and strategic consulting services, world class analysis, pragmatic solutions and global capabilities to produce high-impact results for our clients.
I’m a strategic end-to-end marketing executive with proven success in building brands, driving revenues, and scaling globally professional services companies. I have 20+ years of experience in B2B service and product marketing and expertise in initiating and optimizing corporate marketing functions. Accomplishments include: ●providing strategic promotion for expanding a global mobility consultancy and data products firm from one U.S. office to four additional offices in Europe and APAC; ●directing the implementation of an inbound marketing strategy impacting a 36% revenue growth at a management consulting firm; and ●driving the increase of business outside the U.S. from 34% to 47% of global sales at a non-profit learning and development company. My strengths encompass building and managing teams with a hands-on, coaching style of leadership and partnering closely with sales and business development teams in exceeding shared revenue targets. I am a team player and enjoy collaborating with diverse stakeholders. As a data-driven marketer, I’m passionate about planning and executing integrated multichannel campaigns, analyzing performance metrics, and continuously reevaluating strategies and fine-tuning tactics. My additional areas of expertise are: Strategic Planning, Global Team Leadership, Brand Strategy, Demand Generation, Integrated Marketing, Sales Enablement, Product Marketing, Revenue & Profit Growth, Marketing Operations, Business Development, Marketing Automation, Account-Based Marketing (ABM), B2B SaaS, Media Relations, Cross-Cultural Communications, and People Development