John Iacoviello Email Address
@lek.com
Director, Market Insights
L.E.K., a global management consulting firm, provides a comprehensive range of business and strategic consulting services, world class analysis, pragmatic solutions and global capabilities to produce high-impact results for our clients.
Research professional with demonstrated abilities in the management of large-scale domestic and international research initiatives requiring primary and secondary data sources. Expertise in using strategic marketing intelligence to enable successful business planning decisions and inform business forecasts. Experienced manager of project and technical support staff representing various disciplines. Effective communicator and presenter of technical marketing and business planning information. Specialties: Advanced Analytical Techniques: • Segmentation analysis • Predictive models • Conjoint/discrete choice analyses • Price sensitivity, demand and sales forecasting • New product evaluations • Customer loyalty and value Life Sciences/Healthcare Therapeutic Areas: • Cardiovascular & Circulatory • Autoimmune & Inflammation • CNS & Mental Health • Metabolic & Endocrinology • Respiratory & Pulmonary • GI & Digestive Systems • Renal & Kidney • Neoplasm & Chronic Pain
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