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Linda Pacheco Email Address


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Job Title

Director, Consumer Insights

Leapfrog Enterprises

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As a savvy executive-level Marketing Researcher with over 25 years experience on both the supplier and client sides, I have a track record for building and leading cross-functional teams to ensure information from a wide variety of primary and secondary research sources is pooled for use in recommending both strategic and tactical actions that boost overall business success. Specialties: Graduate degree in economics with concentrations in econometrics and applied statistics. Marketing research capabilities encompass both quantitative and qualitative methods (including brand tracking and strategy, customer and prospect segmentation, product design and development, key driver analysis, online bulletin boards, RITE usability testing, heuristic evaluations, in-depth interviewing, shop-alongs, and many more). Previous full-service market research employers: Data Resources Inc., Decision Research Corporation (formerly the research division of Mercer Management Consulting), Information Resources Inc., M/A/R/C, and Harris Interactive.

Last University
Graduated from University of California, Berkeley
Is based in Oakland.

Other people working at Leapfrog Enterprises:

David PerkinsonSenior Vice President LeapFrog
Chris GerbelotPrincipal Marketing and Strategy
Jim Mackenziej*****@leapfrog.com
Jennifer OkanesDirector of Brand Strategy
Alissa McleanManager, User Experience
Camie UjiieSenior Director, Human Resources
Rajendra VemulapalliTalent Data Platform
Craig HendricksonSenior Vice President Marketing and Product Development
Yuri PisarevichDirector of Product Quality, [IoT]-Connected Devices
Jay MometDirector of Real Estate and Facilities

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