Director, Consumer Insights
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As a savvy executive-level Marketing Researcher with over 25 years experience on both the supplier and client sides, I have a track record for building and leading cross-functional teams to ensure information from a wide variety of primary and secondary research sources is pooled for use in recommending both strategic and tactical actions that boost overall business success. Specialties: Graduate degree in economics with concentrations in econometrics and applied statistics. Marketing research capabilities encompass both quantitative and qualitative methods (including brand tracking and strategy, customer and prospect segmentation, product design and development, key driver analysis, online bulletin boards, RITE usability testing, heuristic evaluations, in-depth interviewing, shop-alongs, and many more). Previous full-service market research employers: Data Resources Inc., Decision Research Corporation (formerly the research division of Mercer Management Consulting), Information Resources Inc., M/A/R/C, and Harris Interactive.