Linda Pacheco Email Address

Director, Consumer Insights

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Senior-level marketing researcher and consultant with 25+ years of experience on both the supplier and client sides. Lengthy track record of building marketing research departments from scratch, and/or taking the lead in reducing research budgets significantly by bringing all necessary software in-house and mentoring staff to develop the skills needed to minimize use of outside vendors. Adept at leading cross-functional teams, ensuring that information from a wide variety of primary and secondary research sources is pooled for use in recommending both strategic and tactical actions that boost overall business success. Graduate degree in economics with concentrations in econometrics and applied statistics. Marketing research capabilities encompass both qualitative methods and advanced quantitative techniques. Expertise in brand strategy and tracking, customer segmentation, concept-testing, product design and development, key driver analysis, online focus groups, RITE usability testing, in-depth interviewing, and more. Marketing research departments developed and managed include Time-Life Books/Music/Video, Intuit, Walmart.com and VTech Kids. Previous full-service marketing research employers include Data Resources Inc., Decision Research Corporation (formerly the research division of Mercer Management Consulting), Information Resources Inc., M/A/R/C, and Harris Interactive.