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Linda Pacheco Email Address


Job Title

Director, Consumer Insights

Leapfrog Enterprises

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Senior-level marketing researcher and consultant with 25+ years of experience on both the supplier and client sides. Lengthy track record of building marketing research departments from scratch, and/or taking the lead in reducing research budgets significantly by bringing all necessary software in-house and mentoring staff to develop the skills needed to minimize use of outside vendors. Adept at leading cross-functional teams, ensuring that information from a wide variety of primary and secondary research sources is pooled for use in recommending both strategic and tactical actions that boost overall business success. Graduate degree in economics with concentrations in econometrics and applied statistics. Marketing research capabilities encompass both qualitative methods and advanced quantitative techniques. Expertise in brand strategy and tracking, customer segmentation, concept-testing, product design and development, key driver analysis, online focus groups, RITE usability testing, in-depth interviewing, and more. Marketing research departments developed and managed include Time-Life Books/Music/Video, Intuit, Walmart.com and VTech Kids. Previous full-service marketing research employers include Data Resources Inc., Decision Research Corporation (formerly the research division of Mercer Management Consulting), Information Resources Inc., M/A/R/C, and Harris Interactive.

Last University
Graduated from University of California, Berkeley
Is based in Oakland.

Other people working at Leapfrog Enterprises:

David PerkinsonSenior Vice President LeapFrog
Christophe GerbelotSenior Manager Product Strategy
James MacKenzieDirector of Sales
Jennifer OkanesDirector of Brand Strategy
Alissa McLeanManager, User Experience
Camie UjiieSenior Director, Human Resources
Rajendra VemulapalliTalent Data Platform
Craig HendricksonSenior Vice President Marketing and Product Development
Yuri PisarevichDirector of Product Quality Engineering and Compliance and Regulatory Affairs-IoT and ML Connected Devices
Jay MometDirector of Real Estate and Facilities
Eugene FaulknerVice President Information Technology
Bill HowardDirector of Customer Service
Mari Sunderland**********@leapfrog.com
Jai DalalSenior Director
Mark TellegenSenior Director, Studio Operations
Ivan LongDirector of Operations
Clement Chau PhdDirector of Learning
Sarah VanphravongContent Designer
Jeremy MahlerSenior Content Producer
Tim Bender*******@leapfrog.com

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