Christophe Gerbelot Email Address

Senior Manager Product Strategy

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I am an entrepreneurial, creative, data-driven global marketing strategist who is obsessed with meeting customers' needs and having a positive impact on people and our world. I thrive as a team builder and great cross-functional partner fueled by passion, integrity, and a great sense of ownership. I have extensive B2B/B2C, Startup/Public companies, US/International expertise. Both strategic and hands-on creative, I have an excellent 20+ year history of building and leading B2B and B2C programs that catapult brand awareness, profits, and market share in the competitive global marketplace. Leveraging research and consumer insight, I have a great capacity to influence behaviors by creating game-changing solutions that speak to consumers with clarity and razor-sharp focus. Lastly, I am thankful for the global perspective that my multicultural background has afforded me (bilingual in English, French, and fluent in German) Technical Proficiencies: Windows and Mac OS, Microsoft Office, Adobe Creative Suite, Google Analytics and other tools SPECIALTIES Brand Strategy & Management Brand Architecture, Brand Laddering, Brand Identity, Brand Tracker Research, Brand Guidelines. Inbound/Outbound Product Marketing Consumer Insights & Analytics, Consumer Research, Voice of The Consumer, Customer Advocacy, Product Life Cycle Management, Product-Market Fit, Customer Segmentation, Customer Experience/ Customer Journey, Buyer Personas, Positioning, Messaging Hierarchy, Content development, Sales Enablement. Marketing/Growth Strategy Integrated Marketing, Global Go-to-Market Strategy, Growth Marketing, Lead Generation, Conversion/Retention Strategy, Marketing Communications, Social Media and Digital Strategy, Website Architecture, Trade Shows Management, Event Management. Creative and Design Product Design, Graphic design, Packaging Design, Trade Shows Design, Art Direction. Product/Program Management Product Life Cycle Management, Product Development, User Experience, Testing & Development, Supply Chain Optimization, Distribution Strategy, Retail & Online Sales Planning, New Business Development, Market Penetration, Innovation Strategy Leadership Cross-functional Leadership, Mentorship, Off-shore Leadership. Analytics Marketing/Business Performance Analytics, KPYs, Data-Driven Decision Making, Strategic Planning.