Melissa Henley Email Address
@laserfiche.com
Senior Director of Customer Experience
Based in Long Beach, CA, with global headquarters in Hong Kong and offices in Shanghai, Toronto, Mexico, London, Washington, D.C., and Fort Lauderdale, FL, Laserfiche uses its Run SmarterA(r) philosophy to create simple and elegant enterprise content management (ECM) solutions.
Over 15 years’ experience driving strategic growth and product visibility for leading software, financial services and educational organizations. Experienced in marketing, public relations, partnership building and product launch strategy. Demonstrated success record in brand management, including branding, managing and positioning product lines; designing creative product marketing campaigns targeted at both IT and business/department buyers; and getting results within a dynamic, fast-paced environment. Follow me on Twitter: @ECM_marketeer Specialties: Ad campaign management, multimedia marketing, brand management (including product launch/rebranding), market research, competitive/strategic planning, project management
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