Senior Manager, Digital
Honey Science Corp is a retail store that founded in 2012.
I was born and raised in Hawaii. I got "rock fever" and left the island of Oahu for college in Los Angeles. From there, I wanted to be a sportscaster, go into PR, become a professional tennis player and be a dentist. I was going in all directions until I entered digital marketing in 2008. After my first day, I knew this was it. I love what I do. The feeling of helping businesses increase sales, analyzing consumers' behaviors and the competition to be on top all get my blood pumping. The digital arena is a fast paced, always on, environment and this is where I thrive. My experience is in digital marketing - paid search, paid social, mobile, retargeting and display. What makes me good at my job is my leadership ability, attention to detail, drive, strategic and analytical abilities and fully understanding the paid digital platforms. As Director of Performance Platforms, I provide thought leadership, strategic direction, new business solicitation, and overall guidance within the digital marketing group across existing and potential accounts. Detailed tasks include managing the strategy and planning of paid digital accounts, executing the launch of each program, guiding the optimization to meet specified performance objectives, and delivering client expectations and communications. My client roster spans a wide range of top-tier advertisers in verticals such as retail, travel, healthcare, automotive, insurance, education, and financial services. During my free time, you can find me at the beach, traveling to a new destination or spending time with my pup @rex.thefrenchie (insta).