Senior Director of Growth
Honey Science Corp is a retail store that founded in 2012.
As Honey’s first marketing hire, Alice played a critical role in building the company alongside its founders, developing and implementing go-to-market growth strategies, and building and leading the creative team. Under her guidance, Honey’s marketing helped drive the company's growth and ultimately led to its $4 billion exit to PayPal in 2020. Post PayPal, Alice founded Donut Digital with former Honey colleagues Arielle Jessel and Brian Kim -- with the goal of creating the agency that they wished existed as operators. Donut Digital is a performance creative + media shop that provides an all-in-one growth solution for some of the coolest brands. Supercharging businesses with transformative digital strategy on Google, YouTube, Facebook, Instagram, TikTok, OTT, and more.
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