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Adam Browne Email Address


Job Title

Head of Customer First


Country Selector


A highly motivated, experienced and results focussed individual with over 15 years’ experience in digital, CRM, Insight and marketing with a proven track record for delivering global digital platforms and consistently driving revenue and customer growth. Currently working as the Head of Digital (Customer First) at JCB, one of the world’s largest manufacturers of agricultural and construction equipment, managing a team of 15+ multi-disciplined digital experts. Having global responsibility, I have taken a test, measure and scale approach in our home market (UK), prior to global roll-out with substantial marketing budgets to support the delivery of our digital transformation.Specialities:•Delivering digital transformation•Creating effective digital marketing strategies•Digital marketing expertise (SEO, PPC, Email, Display, Social media, Programmatic, etc)•Increasing visitors and conversion rates•Managing multimillion pound budgets•Project Management•Conversion rate optimisation•Managing multi-disciplined digital teams•Managing performance of external agenciesI enjoy leading teams to achieve their goals and coaching people to achieve their ambitions.

Last University
Staffordshire University
Based in Nottingham, United Kingdom.

Other people working at Jcb:

Dimitri MiltiadesCustoms and Traffic Specialist
Mukta KalraHuman Resources
Andrew CliftonGlobal Head of Service Management
David BExecutive Vice President Finance and Information Technology
Graeme MacDonald**********@jcb.com
Michael PlummerWorldwide Marketing Director
Adam SnelsonManaging Director
Keith RobertsonWorldwide Customer Database Manager
Tim ColesGroup Chief Information Officer
Craig JefferyService and Parts Digital Innovation Manager

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