Executive Director System Brand Marketing
Named among the Best Hospitals in America by US News World Report for 20 consecutive years, Indiana University Health is Indiana's most comprehensive healthcare system.
Passionate, talented and proven strategic marketing and communications leader. Extensive experience in building and leading high performance teams, delivering results and collaborating with a diverse group of stakeholders in a collegial, transparent and highly participatory manner. Significant expertise in matrix management, building brands, customer insights, leading culture change in complex organizations and improving engagement, visibility, reputation, customer experience, and profitability. Background in non-profit, corporate, academic, and healthcare organizations.EXPERTISE: • Brand strategy• Brand promise• Brand launch• Brand evolution• Business development and partnerships• B2B marketing and sales• Content marketing• Corporate communications• Corporate strategy• Customer insights• Employee Value Proposition• Marketing analytics• Marketing planning• Market research• Market segmentation• Product life-cycle management• Public relations• Sales force optimization• Talent development & succession planning• Team member engagement