Co-Founder and CRO
ironSource is the world's largest app discovery platform, connecting people with apps across different devices and touchpoints. At the core of the company is ironSource Connect, one of the only multi-touchpoint data platforms in the world, which analyzes data from almost over 800 million people every month. Using this data-driven technology, ironSource provides mobile developers, carriers, device manufacturers, and brands tailored products to better understand and communicate with their customers. In 2015 ironSource merged with Supersonic to create the world's largest independent platform for mobile monetization, analytics and distribution. Founded in 2010, ironSource is a truly global company, with offices in Tel Aviv, London, New York, San Francisco, Beijing, Bangalore and Seoul.
CMO and co-founder of ironSource. From 2014 to 2015 I led the mobile activity of the company, successfully scaling and expanding the offering until it became one of the largest independent players in the industry. Before joining ironSource, I was the founder and CEO of AfterDownload, a leading provider of display advertising technology which merged with ironSource in 2013.I'm passionate about the importance of a strong marketing strategy. Author of the Israeli bestseller ‘The A-Z of Marketing’ and speaker at various industry events, such as Casual Connect and the NOAH conference. I have a degree in Law from Tel Aviv University, but have been an entrepreneur for over 12 years, starting my first company in 2003. I'm an investor in leading web measurement and competitive intelligence company SimilarWeb as well as an active angel investor in early-stage technology companies.
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