Sheryl Baff Email Address
@ipc.com
Doormen
IPC is the technology and service leader powering financial markets globally. We help clients anticipate change and solve problems, setting the standard with industry expertise, exceptional service and comprehensive technology.
I am a results driven, entrepreneurial B2B marketing professional with over 20 years of marketing and management experience in various industries, including software, technology, professional services and financial services. I'm an analytic and strategic thinker who has an invaluable perspective of business, having had business-to-business experience in a full spectrum of companies, from start-ups to Fortune 500 firms.My proven leadership and analytical skills and consistent ability to cost-effectively plan, analyze and execute revenue-generating marketing programs have generated new business and substantially increased brand awareness.Executive MBA; professional certificate in Digital Media Marketing from NYUSpecialties: * Go-to-Market Strategy* Strategic Marketing and Positioning* Thought Leadership & Content Marketing* Demand Generation Program Development* Website Planning, Design & SEO analytics* Public Relations and Analyst Relations* Social Media * Digital Marketing* Sales Enablement & Internal Communications* Marketing Automation, Lead Nurturing, Tracking & Analysis* Search Engine Optimization (SEO)
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