Rick Haring Email Address

International SOS is the world�s leading international healthcar

- 15+ years of diverse marketing, sales and project management experience - MBA, BS – Marketing and Economics - Extensive experience engaging customers via digital, social media and mobile - Cross-functional experience in PR, Finance, Operations and Customer Service - Formerly at Verizon Wireless, Verizon Communications, Bell Atlantic, PSE&G Core Competencies --------------------------- Social Media Strategy Director Led communications strategy, content development, platform operations and analytics for both Verizon Wireless and Fios social channels. Developed all aspects of consumer-facing digital and social media programs in partnership with: Apple, Samsung, Motorola, NFL, NBA, Indy Car, Lyft, NBC, HBO, Showtime, and Disney. Managed +$8M marketing budget and tracked KPI’s/ROI for acquisition and engagement campaigns. Experience using social and marketing technology platforms including Sysomos, Sprinklr and BlueKai DMP/DSP. Digital Marketing Director Drove digital strategy, operations and delivery for Fios digital, online, mobile and social experiences. Created innovative acquisition and engagement campaigns that exceeded results in website traffic and engagement. Managed all aspects of SEO and SEM including influencer strategy. Launched industry-first socially integrated customer loyalty program and led loyalty marketing initiatives in coordination with CRM and other marketing teams. Deep understanding of the digital marketing and advertising technology ecosystem. Experience with digital analytics techniques and technologies including Omniture web analytics. Go-To-Market Project Management Led all aspects of the go-to-market plan inclusive of identifying key influencers, buyers and markets, segmentation, pricing/packaging, product marketing activities and customer engagement processes for Fios. Always feel free to follow and engage with me on Twitter: @rjharing