Scott Vaughan Email Address

Chief Market Officer, GTM and Marketing Advisor to CXOs and Investors

Integrate is a marketing technology provider of Demand Orchestration Software, enabling marketers to automate top-of-funnel demand marketing efforts, enabling marketers to: Engage potential prospects wherever they go for information, without relying solely on unsolicited inbound inquiries More efficiently manage relationships with lead- and prospect-data sources and channels from contract to ongoing fulfillment

Business and MARKETING executive with strategic, P/L, and hands-on experience in marketing and revenue LEADERSHIP roles. Board Member. Recognized, passionate leader, practitioner, speaker and writer on all things marketing and technology.^ Develop, implement and execute go-to-market growth and transformational business strategies, shaped by working "in market" with customers and influencers.^ Expertise in identifying and exploiting market trends and opportunities that drive growth, differentiation, relevancy and results.^ Apply the art (big idea) and science (analytics, technology) of integrated marketing and sales (demand marketing, digital marketing, product marketing, marcomm, sales enablement, thought leadership marketing).^ Passion for developing talent and teams that can quickly adapt to dynamic market conditions.^ One of my great points of professional satisfaction is developing talent, teams and effective organizations that hit goals.^ Mix of start-up (employee #4, employee #21), rapid growth software/services, and global public company experience. Sample recent recognition/current leadership roles:• Member Board of Directors Randall Reilly/InvestCorp (2012 to current)* Board Member HIMSS (2016 to present)• Regular contributor: MarketingLand, MarTech Today, CMO.com, CMSWire and CMO Essentials (2015, 2016)Top 40 Digital Strategist – Online Marketing Institute (2013)• Marketing Chair (volunteer) – Business4Better (www.Business4Better.org) (2012/2013)• “The Marketeer 50 to Watch” - Content Marketing (2012)• “The Folio 40” - top media professionals (2011)• Regular speaker and moderator (sample): Sirius Decisions, Marketo Nation, Oracle Modern Marketing Experience, Digital Marketing Summit, BMA Conference* Guest lecturer roles at Darden School of Business, Northwestern University, NYU and Online Marketing Institute.