Communications Director
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I am the director of marketing at Collage.com, a fast-growing startup that makes custom products easy for anyone to create. The company has grown from a college hobby project at the University of Michigan to a 45+-person company generating more than $15 million in revenue in 2014, without taking any outside investment. As new media director for Gov. Jennifer Granholm, I developed one of the leading online presences for any governor in the nation. I established one of the first gubernatorial Twitter accounts in March 2008 and helped pioneer the use of social media in Michigan government as the state’s first new media director. My work for Gov. Granholm was featured on leading sites such as Poynter and techPresident. I'm proud to have worked and consulted for campaigns in Michigan for Governor, Attorney General and U.S. Congress, along with advising campaigns for local and state legislative races on a volunteer basis. Since Fall 2012, I've taught a social media course in the College of Communications Arts and Sciences at Michigan State University, “New Media Drivers License” (ADV 420). At Truscott Rossman, my work for the Michigan Infrastructure and Transportation Association won a 2012 Pinnacle Award from the Public Relations Society of America Central Michigan Chapter for the best use of a social medium. During the 2012 election cycle, I directed all online strategy for the Clean Affordable Renewable Energy for Michigan Coalition's campaign against Proposal 3, which defeated the proposal by a wide margin in 82 of 83 Michigan counties. Working with Joe Slade White and Company, the CARE for Michigan Cost Estimator released during the campaign won an American Association of Political Consultants Gold Pollie award for best use of a Facebook application during the 2012 campaign. I also directed all online strategy for the successful statewide 2014 "Yes on Proposal 1" campaign.
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