Jess Burney Email Address
@immediate.co.uk
Managing Director, Direct Marketing and Business Development
Immediate Media Co. is a publishing company which located in London.
Senior manager with great depth and breadth of expertise in direct marketing and business development, across data, transactions and subscriptions. Consistent track record in developing strategies and building teams that have delivered impressive growth, outperforming the market. Subscriptions growth from 300k to 1m plus through strategic management of product, pricing and cost base. Transactions growth of 100% plus over 4 years (travel, financial services, retail and brand extensions). Implemented CRM data solutions including single customer view database, data management platform, online analytics solution and email service providers. Strong track record in developing new routes to market, putting analytics at the heart of the operation and building award winning teams across multiple disciplines (marketing, analytics, business development, product and technology and editorial). B-2-C and B-2-B experience. Experienced non-exec. Speaker at many industry events (PPA, AOP, Monetising Media, SIIA, Econsultancy)
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