Jason Shorb Email Address

Director, CRM and Customer Experience

Official site for Holiday Inn, Holiday Inn Express, Crowne Plaza, Hotel Indigo, InterContinental, Staybridge Suites, Candlewood Suites. Best Price Guarantee & the world's largest hotel loyalty program

I am passionate about creating and delivering exceptional customer experiences across digital and physical touch-points. I am an accomplished marketing leader with expertise in loyalty, product management, CRM, CX design, and acquisition and retention. Experienced working in medium and large companies with global responsibilities and stakeholders, producing innovation and results. I have extensive customer marketing and agile program management experience developing and implementing comprehensive strategies that drive growth and profitability, particularly in travel and retail. I have led integrated marketing and banding for programs with $20B in annual revenue by blending marketing execution know-how with a measurement focus, leveraging results and insights for optimizing business performance and revenue. I am adept at fostering strategic partnerships, collaborating with cross-functional teams to deliver product and platform innovations, and building high performance teams. Tech-savvy and continuous learner who enjoys keeping an eye on trends to ensure that programs and operations are market-leading. Industry Experience: Travel, hospitality, retail, CPG, healthcare, consulting, advertising Key Strengths and Skills: ⇨ Strategic Planning ⇨ Loyalty Programs ⇨ CRM ⇨ Acquisition & Retention / Lifecycle Marketing ⇨ Customer Experience / CX Design / Personalization ⇨ Marketing Operations ⇨ Digital Marketing ⇨ Brand Management ⇨ Omni-Channel Marketing ⇨ B2C and B2B Marketing ⇨ Customer Insights ⇨ Thought Leadership ⇨ Leading Teams ⇨ Agile Project Management ⇨ Product Management ⇨ Process Optimization Credentials: MBA I Certified Customer Experience Manager I Certified SAFe Agile Leader Application Experience: MS Office • SharePoint • Visio • Slack • Agile Project Management (Smartsheet / Miro / Jira / Trello) • IBM Marketing Platform • Salesforce Marketing Cloud • Adobe Experience Manager • Adobe Analytics • Google Analytics • Tableau