Jay Hachey Mba Email Address

Director, Pharmacy Systems Marketing

CU Medical, Inc. (Nasdaq:ICUI) develops, manufactures and sells innovative medical technologies.

Launched new-to-market, next-generation medical device designed to introduce 20 year old acute care market leader into physician office market. Product warranted 30% expansion of sales team in order to take advantage of market penetration opportunity. Developed launch strategy, provided requirements definition for marketing communications and training materials. Spearheaded re-design of existing gold-standard medical device to enhance market position in underperforming segment. Recognized product confusion in the market and led effort to simplify product and add functionality to develop home care marketplace. Developed and tested new user interface that significantly reduced barriers of product adoption. Led product development and launch effort of product that took existing technology and repackaged it in a way to satisfy the current reimbursement landscape in healthcare. Product launch plan included the formation of new sales team designed to provide immediate market place growth based on new to market product capabilities. Specialties: Global Product Launch Planning & Implementation Developing and Maintaining Corporate Pricing Strategic Product Implementing Best Practice Corporate Launch Initiatives Producing Core Product Requirements Driving Operational Forecasting and Planning Developing Usability and Market Requirement Testing Illustrating Product Value in Core Product Messaging Creating and Presenting Sales Training Programs Highly Proficient in MS Office Suite, Specifically Microsoft Excel