Digital and Marketing Strategist
An international travel and lifestyle organization with a global network of corporate, leisure and affinity-based alliance partners. It provides cruise and travel programs, membership reward programs and cruise and vacation fulfillment services to major corporate brands.
In the fields of business strategy and digital marketing, Tom Hall has distinguished himself on many levels. He is an innovative thought leader, entrepreneur, and trusted consultant to the world’s most recognized corporations. As founder of Castlepeak Media, Mr. Hall has helped global organizations activate consumer engagement across digital platforms. For well over a decade he has led digital marketing programs and directed development of web sites, animated sales videos, CRM applications, Intranet platforms, digital billboards, banner ads, and SEO / SEM programs. His digital expertise is uniquely augmented by a strong background in strategy and innovation. Partnering with faculty of Northwestern University’s Center for Innovation and Technology and Clareo Partners, Tom led innovation assessment and strategy initiatives for Global 200 organizations including Microsoft, Tyco, Rio Tinto, and Kraft. Tom has previously served in the strategy practices at global interactive agencies Agency.com and iXL. He holds an MBA from Northwestern University's Kellogg School of Management, and a Bachelor of Science degree from the University of Southern California. Tom is also a professional actor, having appeared on TV, film, and stage. Specialties: Digital strategy and marketing
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