Chief Marketing Officer and Technology and Strategy and Analytics and Leadership Turning Opportunities Into Profitable Growth
An international travel and lifestyle organization with a global network of corporate, leisure and affinity-based alliance partners. It provides cruise and travel programs, membership reward programs and cruise and vacation fulfillment services to major corporate brands.
As a highly dynamic senior executive, I combine marketing, technology, analytics, and strategy expertise to design the forward-thinking, actionable business plans that deliver outstanding results. A powerful motivator and team leader, I am passionate about creating extremely competitive market leaders who consistently exceed organizational targets. Diverse industry experience including hospitality, financial services, retail, telecommunications, utilities and online services. HIGH GROWTH BUSINESS → Designed, launched, and owned P&L for Total Rewards Visa card - the only co-brand credit card program in the casino entertainment industry, acquiring hundreds of thousands of accounts in first three years, generating significant revenues and EBITDA growth. EBITDA INCREASE → Delivered more than 25% of Caesars marketing efficiencies, contributing to 46% increase in company-wide EBITDA YOY, strongest financial performance in nine years. RECOGNITION FOR EXCELLENCE → Redesigned and launched Total Rewards loyalty program, improving program’s appeal 12% and growth from 40,000,000 to 45,000,000 members, winning Colloquy’s Master of Enterprise Loyalty award, unprecedented two years in a row, both 2012 and 2013. FINANCIAL WINS → Developed foreclosure strategy in wake of financial crisis for major US bank, including new risk models, yielding over $1B of loss avoidance. GO-TO-MARKET EXPERTISE → Created go-to-market strategy for wireless service provider, including the core value proposition and all pricing rate-plans, increasing the subscriber base by 19% YOY. Executive Capabilities Executive Leadership – Strategic Planning − Marketing Strategy – Segmentation − Loyalty Programs − Direct Marketing − CRM |One-to-One Marketing − Advertising | Digital Marketing − Lean Operations − Marketing Technology − P&L Management − Business Development − Strategic Alliances
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