Johan Hallendorff Email Address

Director Primary and Concept Development

Husqvarna is a brand within Husqvarna Group. Since 1689, Husqvarna has manufactured high performing products and delivered industry-changing innovations such as anti-vibration and automatic chain-break on chainsaws, as well as the world's first commercial robotic mower. Today, Husqvarna offers a broad range of high performing outdoor power products for parks, forest and garden, and represents technological leadership in the key areas; chainsaws, trimmers, ride-on mowers and robotic mowers. Husqvarna products are sold in more than 100 countries, mainly through servicing dealers.

Husqvarna has survived for more then 300 years by being able to quickly shift focus and to find new business opportunities when a market disappears or transforms. Me and my team´s role are to develop new products, concept and features for our internal and external customers needs of tomorrow. Our task is to do technology research and to find new business opportunities for our company so that we are prepared to follow and influence the trends of the future.