Libby Maurer Email Address

Vice President User Experience

HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Libby is a disruptor, evangelizing design thinking from leadership ranks to entry level contributors. My background is in UX and brand research, product management, content strategy, and service design. As leader of the User Experience team at Widen, I influence a culture of user centered design with techniques like design sprints, journey mapping, and field studies. I love the complexity and challenges of leading UX for SaaS products. I enjoy lists, Steely Dan, cats AND dogs, and urban picnicking. Some of my favorite moments occur when I'm reminded user experience is everywhere. I've never seen “Titanic." Specialties: UX strategy, UX research, user testing methods, content strategy, persona development, SaaS product management, product marketing, service design, Scrum/Agile development, rapid prototyping, Pragmatic Marketing certified, PMP certified, project management, integrated marketing campaign management, web copywriting/SEO, technical writing.