Mike Matthews Email Address

Vice President Sales and Marketing

Founded in 1987 and headquartered in Commerce Township, Michigan, HoMedics has grown organically through its focus on innovation in the health and wellness industry and by expanding its market through targeted acquisitions. T

Results-driven executive with more than 15 years of experience developing, marketing, and managing innovative products and businesses. • Led product development and marketing for companies in the digital media, financial services, consumer electronic, and online subscription industries • Managed businesses with responsibility for sales and P&L that consistently exceeded goals • Served as company spokesperson for press and analysts • Hired and managed high-performing teams • Designed and executed successful marketing strategies that utilized print, broadcast, display, direct, SEO, SEM, social, and mobile marketing • Created compelling brand positioning and product messaging • Led quantitative and qualitative research to understand consumer needs • Optimized online sales through extensive analytics and multi-variant testing • Sold products through retail and online channels, including mobile app downloads • Managed top advertising, brand, PR, and research agencies Specialties: Mobile App Marketing, Product Marketing, Product Management, Team Building, Team Leadership, Product Strategy, Marketing Strategy, P&L Management, Positioning, Messaging, Data Analysis, Quantitative & Qualitative Research, Launch Strategies, PR, Analyst Relations, Public Speaking, Social Marketing,