Bill Fletcher Email Address

Senior Director, Consumer Programs

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An inspired and experienced cruise tourism/hospitality professional with a broad background in executive administration, marketing & sales, tour operations, and destination attraction management. My current role has me deeply involved in developing and executing innovative cruise marketing and sales strategies targeting travelers interested in exploring the world while engaging more meaningfully with the places we visit. Also a USCG licensed captain with a wilderness guiding background, I've worked in recent years to help develop and execute immersive small group expedition experiences aboard Holland America Line and Seabourn ships. Skills include highly effective public speaking/presentation/negotiating ability, detailed financial planning/analytics, product and project planning and execution, innovative marketing & sales strategies, revenue/profit optimization, team/customer/supplier relations, and capital project management and implementation. My career has ranged from executive-level leadership roles in operations, sales, and marketing with a major cruise line to the management of complex tour operations, destination attractions, expedition and adventure travel, upscale custom travel planning, and as the president of an Alaska native corporation's tourism subsidiary. My greatest satisfaction comes from working with a team where I can help realize our collective potential through inspired leadership and collaboration.