B2B Saas Marketing Exec and Vice President Marketing @Stampli
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tl;dr: I build brands and create pipeline. My favorite part of my job is to develop and inspire marketing teams to reach their greatest potential, do the best work of their careers, and provide maximum revenue impact to the company. My career has spanned both consumer and enterprise marketing in SaaS business models. I speak both "funnel" and "design"—balancing the metrics driven marketer in me with the creative artist. I am tech-savvy and can simplify complex technologies to simple, understandable concepts for consumer, SMB and enterprise markets. I am fully versed and have had leadership oversight in all areas of marketing, including acquisition (demand generation, PPC, online, direct marketing), awareness and brand influence, video content, event marketing, channel marketing, partner management, business development, strategic programs, product marketing, developer marketing, social marketing, grassroots/guerrilla tactics, developer marketing, influencer, PR and evangelism. Experience: Social Media Marketing • Channel Marketing (Retail, OEM, VARs, Affiliate, Affinity) • Direct Marketing • Television (Bronze Telly Award), Radio, Print, Direct Mail, Email, Online, PPC, SEM, SEO • Consumer Marketing • Retention and Loyalty Marketing •Strategic Development •Partnership & Business Development •Event Management • Analytics & Testing • Customer Segmentation and Modeling • Recurring revenue based business model • Developer Marketing • B2B • B2C