Bernard Teng Email Address

Director of Customer Operations, Asia Pacific, Middle East, Africa and Latin America

Designs and manufactures adaptable workspaces including raised floors, movable walls, office furniture and seating. At Haworth, we combine science and design principles to create customer-centric solutions. Our research and workspace knowledge align with product development and space utilization to help improve performance and maximize return on investment

Starting my career history at the age of 20 and after 10 thriving years in the military services, my breakthrough into the corporate world began with a local Singapore SME for 3 years in a regional sales role. Moving on from there was a reputable US global MNC, Cincinnati Milacron Inc. for 5 years of service, in various assignments over 3 strategic roles - start/set up the Asia Pacific Service Parts Center in Singapore, lead the regional sales team and finally as General Manager, SEA Region (Admin/Finance). My 22 years of career with Haworth is the most enriching, rewarding and memorable phase of my personal life journey. It started with a very tough job to reorganize the back office (finance, HR, sales operations) in Singapore operations that took me six months to complete and turning Singapore into the most profitable operations in AP that year. From Year 2, my role was expanded to Financial Controller of SEA, India and MEA, which gave me the opportunities to close down the Malaysia factory and Thailand operations, start up Pune plant, India and also a sales office in Dubai. My role expanded further into Latin America to start/set up operations in Mexico, Brazil and Colombia. After 8 years in the finance role, and as operational delivery evolved to a vital strategic level critical enough to instill trust and confidence in customer retention and drive efficiency to maximize profitability, my most challenging role was to champion the Customer Operations team and steer the organization in APMEA & LA achieve excellence in deliverables which took me 3 years to build the framework and subsequent years to stabilize and solidify the fundamental operational best practices and SOPs in processes. Concurrently, during the last 14 years, I championed and implemented the Swing ERP in APMEA successfully. Leveraging my rich background in multi-functional and rich experiences from sales, services, finance, HR to sales operations, ERP and strategic initiatives, my values to the organization span from risk assessment and management to structural processes formulation to talent development to motivate the workforces and cultivating the right quality of human resources are game changer for these successes. The knowledge, experiences in know-how and trusted network of stakeholders are criteria to make mission IMPOSSIBLE to possible eg. delivering projects to remote locations like Kabul, Kazakhstan and African/Pacific Continents are some names that some never dream of possibility to deliver projects to but we did it successfully which is amazing feat for me and my team.