Bruce Falkenstein Email Address

Executive Vice President

Gulf Coast Bank & Trust Company offers several personal & business banking services to the communities in Baton Rouge, New Orleans, and surrounding Southeast Louisiana areas. Banking services include checking and savings accounts with online and mobile banking options as well as personal loans, home loans, business loans, and trust and brokerage services.

As a progressive, top performing, and solutions driven executive with 15+ years experience in the banking industry, I thrive on a challenge with a unique combination of strategic vision and ability to analyze numbers across all business units, with specialty areas in bank operations, credit, commercial, consumer, and mortgage lending. Possessing full working knowledge of financial institutional and regulatory policies, I also have a demonstrated ability to work harmoniously with state and federal regulatory agencies.I have also had the privilege of sourcing, recruiting and directing super-talented, cohesive sales force and lending teams that have supported strategic growth plans of the bank. Considered by my peers as an exemplary leader, mentor, and motivator, I've led my team to consistently hold the #1 SBA lending position in the entire state of Louisiana for the last 7+ years. I am a hands-on executive who is always ready to roll up my sleeves and get things done with available resources. My watchwords are honesty and integrity, as I believe in doing the right thing for the right reasons. I also truly believe that the best way to achieve any goal in life is through helping others reach their goals, dreams, and desires. It is this belief that has allowed me to achieve a high level of visibility in the community, as I practice what I preach.