Chief Marketing Officer
Grubhub (NYSE: GRUB) is the nation's leading online and mobile food-ordering company. Dedicated to moving eating forward and connecting diners with the food they love from their favorite local restaurants, the company's platforms and services strive to elevate food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. Grubhub is proud to work with more than 40,000 restaurant partners in over 1,000 U.S. cities and London. The Grubhub portfolio of brands includes Grubhub, Seamless, AllMenus, MenuPages, Restaurants on the Run, DiningIn and Delivered Dish.
Experienced entrepreneurial senior executive who is a thought leader in building effective marketing organizations through Market Rollout Strategy, P&L budget management,and ROI focused media/capital investment. Leverages consumer insights to identify consumer trends while building high performing teams with strong analytics, cross functional experience, and innovation mindset. Creative thinker and business operator who leverages experience from various industries (financial, tech, consumer product, entertainment) in order use marketing effectively as a revenue/profit driver for both startup/high growth and fortune 500 companies. Recognized as an industry leading marketer who leverages the power of big data, programmatic tools (targeting, algorithms), bleeding edge tracking mechanisms and “smart creative” to maximize business revenue. Currently managing a strong team of marketers cross trained on optimizing the marketing funnel: from brand awareness (demand generation, in house media buying capabilities, TV/Outdoor/Radio/Digital Media Optimization) to conversion marketing (online and mobile acquisition, SEM optimization, paid social media, referral and lead generation marketing, online/offline attribution). Functional Areas of Expertise: Acquisition marketing ● Demand Generation ● Financial Forecasting and Modeling ● LTV and Cohort Analysis ● Online and Offline Direct marketing ● Mobile Marketing ● Display Advertising ● Programmatic Buying ● TV/ OOH/ Radio Media buying ● Email marketing ● Customer Segmentation ● Multivariate Testing ● Online Attribution Partnership Marketing, ● Multi-Channel marketing ● Online Analytics ● Referral marketing ● Growth Hacking ● Agency Recruitment and Management ● SEO/SEM marketing ● Creative Team Management ● Web UX/UI
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