Senior Vice President
GroupM, the leading global media investment management operation, serves as the parent company to WPP media agencies Maxus, MEC, MediaCom & Mindshare. The focus of GroupM is the intelligent application of physical and intellectual scale benefiting trading, innovation and new communication services.
Unicorn. Story Teller, Pioneer, Visionary, Author, Industry Speaker, Thought Leader. End to end responsibility and accountability. Digital marketing expert who focuses on innovation through the progressive use of data, technology & analytics. Winner WPP Rising Star - 2015 Experience Summary: 10 Years Digital Marketing, SEM / SEO & PPC, Organic Search & Paid Search - 400M+ managed. 10 Years Statistical Data Analysis, Web Analytics, Web Strategy, Web Design 8 Years Data Strategy, Management, Acquisition, Cleansing, Modeling and Visualization 7 Years Multichannel attribution & ROI modeling 7 Years Paid Social, Organic Social, CRM, Display, Email, Video Expert Proficiency - Platforms/Languages/SaaS: KNIME, R, TIBCO Spotfire (+Server) Tableau (+Server), Python, Alteryx, Pentaho, Rapidminer, Google Analytics*, Google AdWords*, Google Webmastertools*, Bing/Yahoo Webmastertools, Bing/Yahoo Ads, Facebook Ads, Twitter Ads, All AWS services*, Amazon Premium Analytics, Marin*, Kenshoo, DoubleClick*,Compete*, comScore, Adgooroo*, Moz*, SEMRush, Authority Labs*, Brandwatch*, Webtrends, Omniture/Adobe Analytics, Socialmentions*, Conductor, BrightEdge, GetSTAT*, Spyfu*, Hitwise*, SimilarWeb*, Sysmos, Hubspot, Networked Insights, Moat, Pathmatics, MBD, Kantar WP, KBM Group. All Social platform Analytics (Twitter*, Facebook*, LinkedIn, Pinterest, Youtube*, etc), SQL, MySQL, MS SQL Server, MS Suite including MS Access, *Including APIs Hobbyist to Proficient SAS, SPSS, Java, JavaScript, Matlab, Python, Julia, Scala, D4M, XHTML, C# .INET UNIX =
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