Digital Marketing Coordinator
Gigamon is the company driving the convergence of networking and security. We help make more threats visible, deploy resources more efficiently and maximize performance of your network and security tools.
I am a motivated and focused marketer with experience leading small teams and using several platforms across a variety of marketing functions. My focus over the last several years has been day-to-day management and execution of our corporate website, including the migration to our new platform (AEM), regular publishing and update tasks, SEO optimization, new project development, globalization and rollout of translated pages and management of our onshore/offshore development team. In our latest refresh of the website, we are seeing up to 2x engagement due to increased conversion opportunities, content models focused on customer needs, a streamlined navigation and a more modern design template. Our goal is to run a website that serves the needs of our prospects, partners and customers while meeting marketing team KPIs. I take pride in my work and give my full attention and effort to every project of which I am a part. I am willing to take on any challenge in my professional life and I enjoy coming up with solutions to difficult marketing and analysis problems. My experience makes me versatile and able to perform in various aspects of marketing, and my analytic reporting skills provide me with the ability to measure success. My colleagues describe me as "dependable," "detailed-oriented" and a "team player" -- three characteristics that are very important to me not only as a person, but also as an employee. My experience includes usage and administration of Adobe Experience Manager, Adobe Analytics, Adobe Target, Clearbit Reveal, Translations.com, Marketo, ActOn, salesforce.com, Website Tonight, WordPress, PathFactory (LookbookHQ), Hushly, Constant Contact, ON24, webex, GaggleAMP, HootSuite, Twitter, Facebook, Linkedin, uberVU (Hootsuite Insights), Google Analytics and Google Adwords.
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