Head of Marketing Strategy
In 1989, Gulf Food Industries - California Garden (GFICG) was established to revolutionize the front of canned foods in the Middle East. Today, the company is a leader of its industry, bringing goodness and health to millions of families around the world. What began as a factory for production of fava beans and chick peas in Jebel Ali, Dubai, United Arab Emirates, is now setting an exemplary standard of manufacturing and production of a wealth of consumer goods. Utilizing the latest technology in canned food production and governed by numerous quality standards, GFICG is a company that promises and delivers excellence every time. Today, GFICG boasts four of its own brands and over thirty-five private label brands produced daily in its factories and sold in forty markets around the world. Our products range over eleven different categories that include both canned and non-canned food items. Its brands include California Garden, Americana, Al Mazraa and Mazraa Premium, while its private label partners including some of the world's finest multinational brands such as Heinz, Libby's, Del Monte and Monarch. GFICG's success is due to its consumer-focused strategies that have been consistent over the past two decades. With a dedication to always providing consumers with innovative products that are of premium quality at an affordable price, GFICG's consumer loyalty base is unmatched in its industry.
Head of Marketing Strategy, Innovation & Communication