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Risa Goodman Email Address


Job Title

Lead Product Manager, Skillshare for Teams

General Assembly

General Assembly is an educational institution that offers full-time programs, classes and workshops in web development, design, business, data science, product management, and digital marketing.


I an an experienced product manager with 10+ years developing products & leading marketing teams towards record-setting profits. From growing start-ups & NGO’s, to positioning for IPO’s & acquisitions, I have overseen more than $360M in product in the verticals of government, e-commerce, & Ad Tech. As a product lead, owned major software product planning, developed new features by looking at user feedback but more than that- market feedback (Lean PM). I drove a strategic product road-map for consumer web under extreme time and monetary constraints that produced record ROI. I am equal parts analyst, strategist, marketing director, user acquisition lead, technical lead, trained user researcher, & fierce customer advocate. Basically, I’m the business end of 'Full Stack.'How I do my best work:+Deep passion for 'wicked' problems+Strong emotional IQ mirrored in peers+Strong opinions loosely held+Cozy with uncertainty & ambiguity+Included in forefront of design process+Conduct my own user researcher, develop own personae for product lines +Regular, insightful feedback+Resources to continually improve+Soft spot for a rapid, iterative design process +Agile in all practices, including critical thinking+Time boxing! Deadlines! Yay!+Expertly create bullshit-free business cases +Keep a regular creative practice+Horizon reader: spot underlying trends on far horizons wayyyyy before competitors +Ruthlessly prioritize – Yep, ruthlessly.+Problem solve at high levels of abstraction+Work successfully with little or no direction+Develop a real, viable, product vision that will drive revenue+Highly influential: able to build understanding and enthusiasm for the products being built.+Understand Tradeoffs and explain them to whole organization+Organizational readiness: contagious enthusiasm+Highly-accessible to customers and peers+Exceptionally strong interpersonal, written and oral communication skills, aka, 'English Major'

Last University
Graduated from California College of the Arts

Other people working at General Assembly:

Matthew ThomasWeb Development Immersive Student
Matt FewerProgramming Instructor and Full Stack Developer
Mike HaydenSoftware Engineer
Sydney OtteClient Delivery Manager
LaTech Consultant
Orlando T LeeSoftware Engineer
Lisa RocchettiDirector Talent Development
Lee BooleCo-Founder + Chief Happiness Officer
Catie BrandVP- People
Jacqui BradyVice President, People
Jake SchwartzSales Development
Scott KirkpatrickChief Executive Officer
Edward NevraumontGet A Free Copy of My New Book: Marketing BS See Details Below
Elizabeth VollmanVice President of Marketing
Greg Mortimer**********@generalassemb.ly
Allison DownRecruiting

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