Get A Free Copy of My New Book: Marketing BS See Details Below
General Assembly is an educational institution that offers full-time programs, classes and workshops in web development, design, business, data science, product management, and digital marketing.
Edward Nevraumont has focused his career on helping companies grow. His latest effort recently culminated in the 5-year turn-around of the private equity/Warburg Pincus-backed A Place For Mom to create the largest senior living referral service on the planet. At APFM Edward began by setting the strategy and fixing the operations of the company. After 18-months he changed his focus to leading marketing and driving growth where his team achieved +40% YoY growth for multiple years.Prior to APFM he was an executive at Expedia leading marketing strategy, loyalty, attribution and database marketing. While at Expedia, Edward created Expedia Rewards, the VIP Hotel programs, Expedia’s first landing pages team (conversion rate optimization), and the national Groupon partnership. He spent four years working globally at McKinsey & Company in places as diverse as Australia, Nigeria, Denmark and the Congos (both of them) where he specialized in telecom and retail.On the side his involvement in comedy has included being a finalist in the Melbourne Comedy Festival, a five-time national finalist coach in the Canadian Improv Games and the author of the one-time top selling improv book on Amazon, The Ultimate Improv Book.His next book is 'Good Enough: Why Good is Better than Excellent', an exploration of the counter-intuitive notion that being good might be a better choice than shooting for excellence. To see examples of Edward's speeches or to contract him to speak at your next event please visit: BeGoodEnough.com/speakingHe has an MBA from the Wharton School of Business and an undergraduate degree in pure physics. He is currently consulting with mid-market companies focused on consumer or SMB that are looking to increase their growth rate. If interested in his help, his email address is available on his website, BeGoodEnough.com