Alexandra Dimillo Email Address

Senior Marketing Program Manager, Market Development

Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, office papers, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. Our familiar consumer brands include Quilted Northern, Angel Soft, Brawny, enMotion, Sparkle, Mardi Gras and Vanity Fair, as well as Dixie. Its GP Harmon subsidiary is among the world's largest recyclers of paper, metal and plastics. The company employs approximately 35,000 people directly, and creates nearly 92,000 jobs indirectly.

I am an innovative, results-oriented, data-driven senior marketing leader with expertise in creating and optimizing performance marketing strategies, building go-to-market demand strategies, and leading acquisition and growth by building D2C/B2B marketing campaigns. I focus on the big picture and use data to pivot or change course quickly when needed. For an organization to be successful, a collaborative culture is fundamental. I have an MBA from Emory University and a BBA from the University of Miami. Go Canes! **Hablo español (Fluent in Spanish)** **Dual citizenship (US/Colombia)** Areas of Expertise: - Integrated marketing campaigns (account-based marketing, social marketing/PR, paid media) - Demand generation (net-new, cross-sell, up-sell) - Channel/customer marketing (retail/grocery, distribution) - Category/brand marketing (new product launches, new SKUs) - Digital marketing activation (paid media, content syndication, organic/SEO)