Michelle Dalton Email Address

Director of Sales and Marketing

Gustave A. Larson is the Midwest, Plains and Mountain States leading wholesale distributor of Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR) equipment, parts, & supplies. Our business philosophy is to focus on serving the needs of our customers, with a value-added, professional and enthusiastic attitude.

Multifaceted, diverse, and driven marketing professional with a passion for analyzing business needs, evaluating requirements and custom designing strategic solutions to complex issues. Creative problem solver with ability to motivate teams and launch leading-edge business solutions to drive sales. Leveraged ability to recognize and capitalize on market trends and impact bottom line through strategic planning, promotional campaigns, website search engine optimization and efficient and effective implementation. Specialties: New Business Development • Sales Process and KPIs • Project Management • Six Sigma • Budgeting • Pricing • Branding • Direct Mail/Email Campaigns • CRM Implementation • Product Rollout • Competitive & Market Analysis • Lead Nurturing • Vendor Relations • Online & Print Advertising • SEM/SEO • Team Leadership • Process Improvements • Resource Development • Media Relations • Sales Proposals • Technical Documentation • Multimedia Production Management