Digital Marketing Analytics
Ford Motor Credit Company is a leading automotive financing company and a subsidiary of Ford Motor Company. \r\n\r\n* We provide financial products and services in about 100 countries.\r\n\r\n* We have supported the sale of Ford Motor Company products for more than 50 years.\r\n\r\nFor more information, visit www.fordcredit.com or www.lincolnafs.com.
Innovative Marketing and IT professional with experience in a multitude of financial and automotive applications, including: - Developing and continually improving external company websites to deliver best-in-class customer experience. - Developing and executing marketing programs and campaigns that deliver incremental vehicle sales, financial contract and ROI. - Providing a comprehensive suite of digital analytics reports and tools that measure the performance and health of digital properties, including voice-of-the-customer metrics, and developing actionable business insights. - The development and execution of conquest marketing programs that accurately target prospects, provide compelling offers and information that generate new customers, incremental sales, financial contracts and ROI. - Developing, executing and constant improvement of customer contact strategies (CRM) that provide the best message at the right time to the right customer that improves customer satisfaction and loyalty and drives incremental sales, financial contracts and ROI. - Working effectively and efficiently with outside supplier partners to continuously improve customer marketing and IT services, including development of proprietary marketing campaign software and purchasing and utilizing software and services. - Utilizing structured project development software and processes (such as EPM) to develop marketing programs and capabilities, and improve the digital customer experience. - Collaborating with company departments and divisions and outside suppliers to develop enterprise-wide thinking and information sharing and developing a true 'ONE Ford' messaging strategy and customer experience. - IT project leadership and supervisory experience on a variety of wholesale, retail, commercial and dealer finance systems.
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