Kevin Wordon Email Address

Head of Customer Strategy and Solutions Consulting

Flight Centre is a travel agency which offers prices on flights and airfares, vacation packages & holiday deals, car rental & car hire and more.

Speaker at The Marketing Nation Summit 2016 - Las Vegas, USA Panelist at the Chief Digital Officer Summit 2016 - Sydney, Australia Panelist at The Marketing Nation Roadshow 2015 - Sydney, Australia Guest speaker at 2014 Customer Experience Summit - Canberra, Australia. Panelist at the 2013 NG Customer Experience Summit - Cairns, Australia. Workshop host and guest panelist at the 2011 NG APAC Retail Summit, Penang - Malaysia. Guest speaker at the 2011 Advertising, Marketing and Media Summit, Brisbane - Australia Guest speaker at the 2010 Advertising, Marketing and Media Summit, Melbourne - Australia. Extensive experience in delivering leading edge technology solutions, websites, marketing automation, campaign automation, CRM, eDM platforms, ecommerce platforms, and mobile/smartphone solutions. Digital and direct marketing strategy and implementation, website design and usability resulting in higher customer acquisition, conversion and retention. Extensive eDM, customer life-cycle management, and CRM experience. Strong training, business development and management skills. Experience in the implementation of Marketo, Salesforce.com, Drupal, Microsoft Commerce Server 2007, Responsys (eDM platform), Kentico CMS, TeamSite CMS, Sensis TotalCheck, PAF (Postal Address File) integration, Google Analytics, Google Adwords, Google Display Network, Google Premium API, Coremetrics. Specialties: Marketing and ad tech, marketing automation, ecommerce, website usability and design, digital marketing, ecomm marketing, display advertising, search engine marketing, customer acquisition, database management, eDM (electronic direct marketing), direct marketing, CRM, html, project management, consulting.