Michael Rose Email Address

Vice President Corporate Marketing

A software company that provides a full-featured, on-demand call center software product in a SaaS model.

My experience as a strategic marketing communications professional has enabled me to develop creative and effective global marketing and corporate communications campaigns and programs that have included thought leadership programs, social media influencer campaigns and reputation management initiatives. I have worked across B2C, B2C and B2G, in Technology, FMCG, Hospitality, Pharma and Retail. I have 15 years direct experience of working in Asia Pacific, based in Singapore and have successfully executed marketing programs across Asia, EMEA and North America. Most recently working for a B2B company where I have developed my vertical and industry marketing skills even further. I have created a number of high profile communications campaigns and programs that I have executed globally in many different markets and languages. Key areas or responsibility that I held at Polycom included: ______________________________________________ Public Relations - Ensuring that we had competitive share of voice in the media across all markets. I achieved dominance in all our key markets maintaining our lead against a number of large and influential competitors. Thought leadership programs across all markets Customer Reference Program - Letting our customers tell the Polycom story for us Employee Communications - Creating brand ambassadors across the globe Social Media - Amplifying our thought leadership through various social media platforms including our blog - The View Community Executive Coaching & Training - sharpening the focus of our spokespeople and bringing our brand narrative to life