Digital Marketing Leader With 15 Years of Experience in Digital Media, Paid Search Marketing SEO, and Digital Strategy
First Citizens provides a full range of banking products and services to meet your individual or business financial needs. Learn more about our products and services such as Checking, Savings, Credit Cards, Mortgages, Investments, and more >>
As a Digital Marketing/Media Leader, I have a 15+year marketing career specializing in marketing experience with Search, Display, Affiliate, & Social Marketing. Accordingly, I’m able to apply my experience in creating, implementing, managing, and optimizing successful complex, multi-channel marketing program strategies to support and/or speed up plans to reach our business goals. Additionally, I have a strong commitment to customer experience, continuous improvement, and my team—structuring, aligning, and organizing members to successfully achieve objectives. As a proven team builder, I’ve been able to assemble people, practices, and processes to launch new products and grow organizations. This includes various marketing tactics such as SEO, A/B testing, and personalization, web analytics, data reporting tools, DMP, and attribution tools. In summary, I’m passionate about developing customer-centric strategies to create awareness and drive demand for Fortune 500 companies or financial institutions. Throughout my career I’ve been regarded as a hard worker who has been able to make things happen. As a result, I’m able to consistently deliver above expectations by creatively applying end-to-end, integrated growth strategies to drive quantifiable ROI and revenue impact.
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